How do you build a restaurant in three weeks without bricks and mortar? TGI Fridays needed to showcase their brand in time for the Dallas Investor Conference to help them enter new international territories. Pressure was on.
Since the rules of space and time don’t apply to Fore, we got stuck into building their brand new restaurant. An impossible task? We think not.
We used virtual reality to create a fully immersive world, allowing TGIs to bring their new restaurant design to life before the very eyes of would-be investors. Tools of the trade? A laptop, tablet or mobile – or throw in a VR headset for full immersion! We even partnered with Spotify to include the EXACT playlist used within their restaurants.
Our work set the new standard. TGI Fridays will now be serving up our immersive tech as part of future business strategy. We’ll take a double order of that!