External comms management was a breeze for DB Group but they were finding it hard to communicate with their own target market. They needed a brand refresh to help them stand up to the competition in a market full of faceless corporations. The brand needed to be strong and bold, recognisable enough to hold its ground across other marketing channels. We had a challenge on our hands.
We always start our creative brainstorms with ‘imagine if’. Well, imagine if your client let you create a little blue monster?
In a sector full of faceless organisations, be a Deebee. Our character creation gave the brand a face, literally. The personification of Deebee and his integration into the wider branding translates well across all mediums, giving DB Group an instantly recognisable brand champion.
There’s no better way to scare off the competition than to create a monster. Just call us digital Frankensteins!