Could we help a little known gin brand achieve supermarket supremacy within one year? The gin market in Scotland was thriving (yusss) and Boe Gin wanted a piece of the action. Who better to draft in than the social media experts with a keen eye for creative and keen taste buds for gin?
All we needed was:
1 measure of Facebook targeting talent
1 measure of animation and artworking genius
Garnished with a burst of creative imagination
We looked the gin-saturated market in the eye, and leapt straight in with a campaign that set Boe apart from all of the rest. Boe Gin itself takes one look at the green-bottled gins and laughs. There’s nothing ordinary about this gin or it’s social marketing. We delivered content as refreshing as the gins we’re promoting.
3 million impressions, a spot on the shelves of Tesco, Aldi and Morrisons and a legion of loyal Boe lovers (including Fore!)