What do you do for the car dealership that’s done everything? As marketing veterans, Arnold Clark had test driven many a promotional activity but needed something new and exciting to push them up a gear. Arnold Clark tasked us with creating a marketing experience that changed the way consumers viewed the brand.
You know what they say – go big or go home. Or in Arnold Clark’s case, go home in a shiny new car. That’s right, we gave away a car amongst other incredible prizes in our HUGE Facebook Live campaign. We needed a competition that was bigger than a competition- an experience
After an extensive pre-promotional campaign, we launched the Prize Drive at 5 – a quick fire, half hour competition where users had one minute to answer each question with 30 questions in total. 30 questions meant 30 prizes.
5 nights and 150 prizes later, one lucky winner had bagged a new car.
What did Arnold Clark take home, we hear you ask?
We. Broke. Facebook!
Traffic and engagement reached levels that Zuckerberg and the gang couldn’t handle. 2,346,000 impressions, 1,960,000 unique users reached and the unshockable client was shocked (in a good way, of course!)