The Scottish Friendly team needed to make a splash on social without making waves with their regulator. So, how do you solve a problem like creative & compliance? Get yourself a team that can do both.
Nothing kicks off the party like a Facebook Live giveaway. After all, who doesn’t love a freebie? The Fore team worked in partnership with the Scottish Friendly compliance department to make sure everything remained on-brand and above board with financial regs. Keeping all creative and targeting super relevant to their target market meant a huge host of new and interested consumers. Now that we had their attention, we dished up some top class campaigns educating the market on the benefits of investments.
Quoted as being ‘better than Saturday night telly’ and reaching 28,000 comments in a single hour – that’s what we call success. They say there’s no such thing as a sure a thing but with stats like these, we’ve proved there’s no better investment than Fore.
"Fore are, at all times, highly professional, and produce first class digital products alongside some fantastic creative concepts. Their working culture is always responsive and collaborative.Lynn McClelland, Marketing Manager, Scottish Friendly